How To Use ChatGPT To Grow Your Brand FASTER (The ONLY 3 Things You Need)

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Most people get excited about AI and start using it for everything... writing emails, creating social posts, brainstorming ideas, making graphics.

6 months later, they're not making any more money than before. They're just creating more stuff faster.

The problem? They're missing the STRATEGY part. They're using AI as a creative tool instead of a business growth tool.

I built my first 6-figure business at 23, my first 7-figure business at 28, and I've helped build multiple 7-figure brands across software, physical products, online education, and marketing services.

I've been a professional designer for over 15 years, and I recently worked at an AI startup for two years, helping them grow to over 10 million users.

Here's what I've learned about using ChatGPT to grow your brand faster...

The Only 3 Things You Need to Build a 7-Figure Brand

Every successful business comes down to three core functions:

1. Attract more leads (Do people know you exist?)

2. Convert more sales (Do they buy from you?)

3. Deliver more value (Do they refer you to others?)

That's it. Everything else is just noise.

Step 1: Use ChatGPT to Attract More Leads

There are three main ways to attract leads: build, borrow, or buy.

Build Your Own Audience

Building means creating content and establishing your online presence. When people search for you or topics related to what you do, you start showing up. This takes time but creates the highest leverage.

ChatGPT can help you:

• Research keywords people are actually searching for

• Create content that ranks and gets discovered

• Develop a consistent content strategy across platforms

• Generate ideas that resonate with your target audience

Borrow Existing Audiences

This is faster. Find who already has the audience you want and partner with them.

For example, my photography client got featured on a software company's website. They had tens of thousands of customers. By getting featured in one blog article, she now ranks high on Google when people search for photography business advice. Win-win situation.

ChatGPT can help you:

• Identify potential partners and influencers in your space

• Write outreach messages

• Create valuable content to share with their audiences

• Develop collaboration proposals that benefit everyone

Buy Your Way to Visibility

This means paid advertising on Facebook, Google, or other platforms. You can go directly to where your audience is without waiting years to build relationships.

ChatGPT can help you:

• Write ad copy that converts

• Create landing pages that capture leads

• Develop email sequences for nurturing

• Analyze what's working and optimize campaigns

Key Takeaway: Stop creating random content. Use ChatGPT to research what your audience actually wants, then create strategic content that serves those needs.

Step 2: Use ChatGPT to Convert More Sales

Getting attention doesn't mean making money. You need a system to turn strangers into customers.

The 7-11-4 Rule That Builds Trust

Recent research from Google and others shows a clear pattern:

• 7 hours of content consumption before they trust you enough to buy

• 11 interactions with your brand or message

• 4 locations where they need to see you

This comes from Professor Dunbar's research on relationship building. Spending seven hours with someone creates meaningful connection and trust. The same applies to digital content.

Here's how ChatGPT helps you create this experience:

Quality Content That Builds Trust

You have to do more than just pump out random posts. Create content that actually helps people solve problems. Use ChatGPT to:

• Develop educational content that showcases your expertise

• Write email sequences that nurture relationships over time

• Create case studies and success stories that build credibility

• Generate social proof and testimonials that convert

Multiple Touchpoints Across Platforms

People need to see you 11 times before they buy. ChatGPT can help you:

• Repurpose one piece of content across multiple platforms

• Create consistent messaging that reinforces your key points

• Develop follow-up sequences that stay top of mind

• Write compelling subject lines that get your emails opened

Show Up in 4 Different Places

This could be YouTube, podcasts, social media, your blog, online communities, or even featured on other people's content.

Key Takeaway: Use ChatGPT to create a systematic approach to building trust. Map out how someone discovers you, consumes your content, and eventually becomes a customer.

Step 3: Use ChatGPT to Deliver More Value

This is the most important step. Everything else becomes easier when you focus on delivering incredible value.

The Three Levels of Value:

⚡️ Level 1: Deliver on Your Promise

The basics. If someone buys from you, make sure you actually help them achieve the results you promised.

⚡️ Level 2: Deliver Faster Than Expected

Speed is valuable. AI helps you deliver results way faster, often in personalized ways that exceed expectations.

⚡️ Level 3: Deliver Better Than Expected

Add more value to your offerings. Use AI to create additional resources, personalized reports, or enhanced experiences.

Real-World Example: Adding AI-Powered Value

I have a client who helps Airbnb owners optimize their listings. They used to just provide basic consulting. Now they use ChatGPT to:

• Create personalized optimization reports for potential customers (converts more sales)

• Generate monthly performance reports with market comparisons (delivers ongoing value)

• Provide additional resources and tools that would have taken months to create manually

How to Use ChatGPT for Maximum Value

For Lead Generation:

• Research and identify ideal customer pain points

• Create valuable lead magnets and free resources

• Research & initiate partnership opportunities

• Develop content that positions you as the go-to expert

For Sales Conversion:

• Write sales pages and video scripts

• Create personalized proposals and presentations

• Develop objection-handling frameworks and FAQ responses

For Value Delivery:

• Generate personalized recommendations and action plans

• Create guides and training materials

• Develop systems and processes that scale your expertise

Key Takeaway: Focus on using ChatGPT to make your product or service so valuable that people can't help but talk about it. Referrals are the fastest path to seven figures.

Where to Start Based on Your Current Stage

Early Stage (Working Toward $100K/Year)

Keep it simple:

• Lead Generation: Focus on free social media, networking, and partnerships

• Sales: Create a simple sales page and get on calls with prospects

• Value: Work one-on-one to understand what actually moves the needle

Use ChatGPT to help you identify the right people to connect with and write outreach messages. Build relationships with influencers who already have your ideal audience.

Scaling Stage (Moving Toward Seven Figures)

Build systems:

• Tech: Website, sales funnels, payment processing

• Communication: Email, blogs, social media, etc

• Design: Visual systems that help you execute ideas faster

This is where ChatGPT becomes incredibly powerful. You can use it to create all the content, copy, and creative direction needed to build these systems.

The Design System That Saves Time & Effort

Here's the secret most people miss: You need a design system to visualize and execute ideas quickly.

It takes the time and creative effort to bring your ideas to life. When you have great ideas but it takes forever to execute them, you lose momentum and enthusiasm. Ideas fizzle out.

My ChatGPT Design Process

1. Brand Understanding: Have ChatGPT analyze your brand, feel, and vibe

2. Visual Mockups: Create mood boards and visual concepts from scratch

3. Written Guidelines: Develop clear brand guidelines based on visual analysis

4. Asset Library: Build a collection of images, backgrounds, and design elements

Load all of this into a ChatGPT project. Every time you log in, it remembers your brand and can create new content that stays on-brand.

Instead of hunting for stock images or hiring designers for every small task, you can generate exactly what you need in seconds. This is where I've seen my productivity increase by 10x.

The Tools I Actually Use

• ChatGPT Projects and Custom GPTs: For brand consistency and content creation

• Sora: Visual side of ChatGPT for image generation

• Leonardo AI: Easy-to-use tool for visualizing concepts

• Claude: Specifically for writing and content refinement

But remember: tools change constantly. The strategy stays the same.

Your Next Steps

Start with where you are right now. If you're in the early stage, focus on building relationships and delivering value one-on-one. Use ChatGPT to help you identify the right people and improve your outreach.

If you're ready to scale, start building systems. Use ChatGPT to create the content, copy, and creative assets you need to automate your marketing and sales processes.

Most importantly, focus on using AI to add more value to what you're already selling. That's where the real money is made.

This is exactly what I'm doing in my business right now. See how at www.MoodBoardMethod.com

Stop getting distracted by every new AI tool that comes out. Focus on these 3 areas and use ChatGPT to systematically improve each one. That's how you build real wealth in the age of AI.