Watch Me Rebrand this Cookie Company in 45 mins with AI

Watch the full tutorial 👇

🛠 The Stack I Used:

If you want to try this yourself, here are some of the tools I pulled up during the stream:

• Brain: Google Gemini

• Colors: Coolors (To pull the palette)

• Vectors: Gamma (To make the logos real)

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Quick Overview:

Building a brand usually takes weeks or even months. You go back and forth with designers. You stare at blank screens. You worry about colors. It is a slow and painful process for most people.

But it does not have to be that way.

I recently did a live demo where I took a real business called "The French Cookie Guys" and gave them a massive brand upgrade in about 45 minutes. We went from a rough concept to a full visual identity, marketing assets, and even sales funnel mockups.

We did it by using AI to do the heavy lifting.

I want to walk you through the exact workflow I used. You can use this same process to launch a new idea or give your current business a fresh look without the stress.

Focus On The 3 Ms Before Design

Most people start by trying to make a pretty logo. That is a mistake.

A nice brand looks good, but a successful brand actually grows your business. To do that, you need to focus on three specific things:

• Marketing: How you attract more leads.

• Messaging: How you convert those leads into sales.

• Monetization: How you deliver value and make money.

When you nail these three areas, you position yourself as an authority. You become part of the top 10% in your industry. Life gets easier when you are at the top. You attract better clients, you can charge higher prices, and you don't have to fight over scraps.

Everything we do with the visuals is meant to support those three goals.

Key Takeaway: Don't just design for looks. Design to build an authority brand that attracts leads and drives sales.

Find Your Brand Vibe First

Before you open any design software, you need a direction. I call this the "Brand Vibe Report".

I use AI to analyze the business details and give me different "angles" or concepts. For the cookie brand, I asked the AI for three unique directions.

1. The Silicon Soulmate: A tech-focused angle.

2. Curators of Connection: Focused on sharing stories and connecting people.

3. The Artisanal Baker: A premium, luxury, high-end feel.

We decided to go with a mix. We wanted that premium, luxury look but with the warmth of connection. This gave us a clear target. We weren't guessing anymore. We knew we wanted "moody photography" and an "engineered French joy" feeling.

Action Step: Ask AI to give you three distinct "vibes" for your brand. Read through them and pick the one that excites you the most.

Create A Visual Mood Board

Once you have the words, you need the picture.

I used the "Mood Board Method" to generate a single image that captured the entire look and feel of the new brand. This is not the final website. It is a visual reference.

For the cookie guys, the AI generated a beautiful, moody, artisanal bakery scene. It felt expensive. It felt delicious. Immediately, we knew this was the right direction. It was a huge upgrade from their current playful, cartoonish look.

This mood board becomes your "North Star." Every time you make a piece of content later, you just check it against this image. Does it match? If yes, post it. If no, fix it.

Quick Tip: Don't try to make the perfect final logo right away. Create a mood board image first to set the tone for everything else.

Gather Your Ingredients Like A Chef

Now that we have the vision, we need the raw materials. I like to think of this like a chef preparing a meal. You need to chop the onions and get the spices ready before you start cooking.

For a brand, your ingredients are:

• Colors: We used a tool called Coolers to scan our mood board and pull out the exact color palette. It gave us the hex codes instantly.

• Fonts: We looked at the mood board and identified a clean, sans-serif font called "Inter". It is modern and easy to read.

• Guidelines: We had the AI write up a description of our visual rules so we don't forget them.

You want to pick two main fonts and stick to them. Consistency is what makes a brand look professional.

The "Chef" Checklist:

• Get your Hex color codes.

• Choose one header font and one body font.

• Save them in a simple document.

Generate Your Asset Library

This is where AI really shines. A brand needs more than just a logo. You need icons, patterns, and graphics to use on social media and your website.

I asked the AI to look at our mood board and "create a grid of icons".

In seconds, it gave us these amazing little assets:

• A stick of butter.

• A whisk.

• A little flour sack.

• Holiday-themed badges.

You can take these images, remove the background, and turn them into vectors. That means you can blow them up to the size of a billboard and they will never look pixelated. Now you have a folder full of custom graphics that look like you paid a designer thousands of dollars to create.

Pro Tip: Use AI to generate "stickers" or "icons" based on your brand vibe. These are perfect for adding personality to your Instagram stories or website sections.

Mock It Up To Sell The Vision

The final step is to see how the brand lives in the real world. This helps you clarify your marketing before you build the product.

I used the AI to generate mockups of:

• Social Media Feeds: We saw exactly what their Instagram should look like.

• Sales Funnels: We visualized the landing page to see if the colors worked for selling.

• Merchandise: We even put the logo on a tote bag to see how it looked as a product.

• Founder Photos: We generated ideas for a photoshoot so the founders know exactly what to wear and what props to bring.

This is powerful because it stops you from guessing. You can see the result immediately. If the messaging on the sales page mockup doesn't make sense, you can change it right now before you write a single line of code.

Conclusion

We did all of this in less than an hour.

We went from a basic idea to a luxury brand identity with a full color palette, typography system, icon library, and marketing mockups.

You do not need to be a professional designer to do this. You just need a process. When you use the Mood Board Method and leverage AI tools, you can skip the months of hesitation.

Get your foundation in place. Create your assets. Then focus on what really matters—getting your message out there and growing your business.